4/5/16

1 UTAMA’S FEED -THE -FISH & RECYCLE-A-BOTTLE CAMPAIGNS RM12,000 FOR BSBCC

Date: August 27th 2015

Photos by : Jeremy Jeffrey

PRESS RELEASE – 1 UTAMA’S FEED -THE -FISH & RECYCLE A BOTTLE CAMPAIGNS RM12,000 FOR BSBCC

One of the most successful and longest running ‘Go Green’ campaigns launched in 2004, 1 Utama’s Feed-
The Fish Charity Campaign was introduced in line with the mall’s award winning Rainforest – a flourishing tropical oasis built right in the middle of the busy shopping centre. This unique feature attracts thousands of shoppers who enjoy strolling through the Rainforest to relax in the cool and green environment. Over 3,000 koi fishes reside here, swimming through interconnected ponds across two floors.

With a dual purpose of raising funds and keeping the fishes happy and fed, 1 Utama sponsors and packages fish food for sale available daily at the Feed-
The-Fish kiosk at Lower Ground Floor Rainforest. Shoppers then buy the fish food for RM1


Mr.Wong Siew Te explaining about our Centre to 1 Utamas Staff and media.

“The funds will go towards purchasing essentials and medicine for the bears’ annual health check. The contribution from 1 Utama and its shoppers is a big help in covering these expenses to meet the costs of rehabilitation and better the lives of our bears” said Wong.

Established in 2008, the BSBCC currently houses more than 30 rescued sun bears in two bear houses and a quarantine facility. Amazingly, the Malayan sun bear (Helarctos malayanus) is the smallest and least well known of the eight species of bears in the world. With strong claws, sun bears are expert climbers and make nests that look exactly the same as those of orangutans.

“Sun bears are in danger from threats of habitat loss through deforestation and poachi



Mr.Wong explaining about The Education Nature Aquarium Project (ENAP).

“Since 1 Utama’s Rainforest was conceptualised to spread awareness on nature and to preserve the beauty of the rainforest, it is especially meaningful for 1 Utama to partner with BSBCC as an integral part of the mall’s ‘Go Green’ community projects. It is so heartening to see that our shoppers are still very supportive of Feed-
The-Fish for the past 11 years.”

Previous Feed-The-Fish beneficiaries include Malaysian Nature Society to raise funds to protect the Temengor Forest Reserve in Perak, HOPE (Help Our Penyu) for sea turtle conservation, Zoo Negara to adopt Malaysian elephant Teriang, and WWF-Malaysia to help re-establish the fish population in Sabah’s Molleangan Island.

To complement Feed-The-Fish at the Rainforest, 1 Utama also started a sister charity campaign called Recycle-A-

Bottle in 2009. Giant bins shaped like bottles are constructed and placed around the ma


Discuss something with 1 Utama A&P General Manager , Mr Patrick So , Li Lian (PR Manager) and Joey Chong ( PR Senior Executive).


The audince was eager to hear briefing from Mr. Wong


Mr. Wong gave short briefing about the sun bears and our Centre.


Mr. Patrick gave some speech about the campaigns to Mr Wong.


Mr. Patrick gave some speech about the campaigns to Mr Wong.



A cheque replica amounting to RM12,000 was handed over by 1 Utama’s A&P General Manager Patrick So to BSBCC’s CEO and Founder Wong Siew Te


Mr Wong gave a souvenir of appreciation to Mr Patrick



Got interviewed from NTV7 station t.v


Interviewed from The Star reporter



Gloria Ganang (BSBCC Environmental Education Executive) informing about our centre operations to Mr.Patrick .



Group photo!


Joey sign the visitors book before they left


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