Sun Bear TV program overwhelmed – Bornean Sun Bear Conservation Centre

Sun Bear TV program overwhelmed – Bornean Sun Bear Conservation Centre

A huge success for the TV program Sinar di Sepilok: Kisah Beruang Matahari Borneo (Sunshine in Sepilok: Tales of the Bornean Sun Bears) broadcasted last weekend October 13th at Malaysian TV Channel TV3. The one hour program was produced, directed, and narrated by TV3′s journalist Irin Putri in her Majalah 3 (Magazine 3) documentary. The program has been overwhelmed by the general Malaysian viewers. To most of the viewers, this was the first time that they know about sun bears and the work we do at BSBCC. According to TV3′s survey, at least 1.8 million viewers have watched this program on prime time last Saturday.

If you miss the show or if you from oversea, you now can watch the program online at:


Just register with tonton.com.my and you will have access to view it online.

Enjoy the show!

One additional notes: Irin first contacted me on July 2010 about her interest to do a program on sun bear. This is what Irin wrote more than 3 years ago:

From: Irin Putri Azmi
Sent: Thursday, July 15, 2010 11:01 AM
To: wongsiew@hotmail.com
Subject: TV3 Majalah 3 On Sun Bears

Mr. Siew,

I’m with TV3′s magazine-documentary programme called Majalah 3. I’ve been interested to do a special feature about you and the sun bears for a while now. I would like to know if you’re interested to be featured.

As the very few sun bear experts in Malaysia, I believe you are the best person to convey the message about sun bears and their conservations efforts to the local audience.

I look forward for your reply. You may contact me at 012-xxx xxxx for further information.


Irin Putri Azmi

Executive Broadcast Journalist

Primeworks Studios


Wow! I did not realize that it has been 3 years. Thank you Irin for your persistency to make this TV program a reality. Along with millions of viewers, I would like to thank you and TV3 for helping us to spread the words and make sun bear no longer a forgotten bear!

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