Why BEARTREK is important to sun bear conservation? – Bornean Sun Bear Conservation Centre

Why BEARTREK is important to sun bear conservation? – Bornean Sun Bear Conservation Centre

aaBear on liana
Cerah the sun bear climbing a liana
Sun bear holds many world’s records.
Sun bear is the world’s smallest bear species. However, they have the longest tongue, longest claws, and largest canines relatively to their size if compares to other bear species.
They are the world’s most arboreal bear species. Yet, sun bear is the world’s least known bears. They are the least studied bear species. I often refer them as the forgotten species.
Sun bears are nothing but amazing and fascinating! I knew it from years of studying them and working closely with them. It is ashamed that very few people in the world know much about them. For such an little known species, what sun bear need is an army of media coverage, range from the smallest smart phones, tiny news papers columns, articles in magazines, books, internet websites, youtube videos, TV programs and documentaries, and all the way to big screen feature-length films in cinema. Yes, feature-length films like movies!
As sun bear biologist, I am frustrated all these years by having difficulties to reach people, many people indeed, to share the stories and the plights of the sun bears. That frustration however, was slowly disappeared when Chris Morgan first contacted me about a proposed full length feature film call the BEARTREK in 2005. BEARTREK is a wildlife film produce by Wildlife Media Inc. features Brown bears in Alaska, Sun Bears in Borneo, Andean Bears in Peru, and Polar Bears in Canada. Wildlife Media is making a difference for bears and other wildlife through direct project funding and awareness-building.
“Film can change the world”
For BEARTREK, it will change the fate, the future, and conservation of sun bear. The numbers of people BEARTREK will reach and the amount of influence BEARTREK on sun bear is beyond anyone’s imagination. It will be huge, be vast, be significant. Many people across the world will see sun bear, learn about sun bear, and know how special sun bears are for the first time in their life from BEARTREK. All of this knowledge is important for us to save sun bear from extinction as well as their habitat from deforestation. It has been 5 years now I anticipate the project to be completed. At the beginning of each year I pray that the movie will be completed in that year because we need the world to know about the plight of sun bear and their conservation issues urgently. Sun bears and their tropical rainforest habitat need immediate attention and have no time to wait.
“What is good for bears is good for people” is what Chris Morgan always said. “Protect bear habitat and you will protect fresh water, healthy forests, and clean air. No other species captures the human imagination like bears. They amaze us with their power, appearance, intelligence, and adaptability; attributes that have led to human admiration and respect for millennia.” Like all film productions, BEARTREK is no exception of in need funding to achieve its goals. I am urging you to support Wildlife Media and the production of BEARTREK. I am thankful to those of you who have supported BEARTREK. I also thank Chris, Joe and this team to put this movie together.
We need BEARTREK to hit the cinema screen at no time!
You can learn more about BEARTREK and Chris Morgan’s works at:

Chris, Wong, and little Cerah the sun bear, all were featured in Beartrek
Chris, Wong, and little Cerah the sun bear, all were featured in Beartrek

aaBear waken up

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