1 March 2012, Kuala Lumpur -
The Environmental Education Alliance of South East Asia (EEASEA) presents Rockin’ 4 the Environment – SUN BEAR ROCK! in conjunction with the Earth Day celebrations from 21-28 April 2012.
Rockin’ 4 the Environment has so far piqued the interest of animal conservationists around the world and raises vital funds and awareness for conservation and environmental education oriented NGO’s in Malaysia. So far, the program has contributed a total of RM55,000 since 2007 to its non-profit partners.
Led by a group of schoolteachers and musicians, and the International School of Kuala Lumpur the weeklong festival takes place at DoPPel Kafe @ Central Market Annexe in the heart of Kuala Lumpur and aims to raise a further RM35,000 for the plight of the endangered Sun Bears in Borneo.
This year, it has also gained the support of private sector partners like marketing & event solutions company – Go International Group Sdn Bhd, venue sponsor Central Market, environmental education partner – Eco-Knights and many more.
Hall of Fame
• 2010, DUGONG ROCK! raised RM8000+ for Kelab Alami Malaysia
• 2009, ORANGUTAN ROCK! raised over RM27,000 for the ORANGUTAN APPEAL UK to help support and raise awareness of the plight of the endangered Orang Utan species.
• 2008, TIGER ROCK! raised RM11,000+ for MyCat.
• 2007, TURTLE ROCK! raised RM7000+ for SeaTru (now known as TRRG)
Besides the fundraising efforts in Malaysia by the International School of Kuala Lumpur, there will also be other fundraising activities in neighbouring regions by Jakarta International School, Sinar Mas World Academy- Jakarta, Pasir Ridge International School- Balikpapan, Kalimantan, Indonesia, Singapore American School and United World College SEA in Singapore. Environmental Education Alliance Of South East Asia
ROCKIN’ 4 THE ENVIRONMENT
Calendar of Events 2012 SUN BEAR ROCKS!
Official Launch with Performances by school bands
Guest of Honour: Minister of Natural Resources and Environment (TBC)
Date: April 21, 2012 Time: 12 p.m. – 4 p.m Venue: Main Stage, Central Market
Arts, Music and Fun Festival for conservation awareness co-organised by three parties: Go International Group, The Environmental Education Alliance of South East Asia (EEASEA) and Bornean Sun Bear Conservation Centre (BSBCCC) –open to the public (suitable for families with children).
SUN BEAR ROCKS!
University Invasion! Gig & Showcase by students on campus
Date: April 22, 2012 Time: 3 p.m. – 5 p.m Venue: Universiti Malaya campus & various
Awareness via Music – one day showcase event for to raise awareness about the Sun Bears coordinated by Eco-Knights for the Environmental Education Alliance of South East Asia (EEASEA) and Bornean Sun Bear Conservation Centre (BSBCCC) –open to university & college students.
EDUCATIONAL COMMUNITY OUTREACH PROJECT
Date: 23-26 April Time: School hours Venue: International School of Kuala Lumpur & various other schools
Educational workshops for conservation awareness and Sun Bear protection coorganised by EEASEA and BSBCC – open to school students.
SUN BEAR ROCK! OPEN MIC
Date: April 26, 2012 Time: 8 p.m. – 11 p.m. Venue: DoPPel Kafe Central Market Annexe Entry: RM5 entry
Upcoming musicians perform for environmental awareness.
SUN BEAR ROCK! ACOUSTIC SHOWCASE
Date: April 27, 2012 Time: 8 p.m. – 11 p.m. Venue: To be confirmed Entry: RM30 entry
Some of the Klang Valley’s top musicians go acoustic! Don’t miss this amazing night.
SUN BEAR ROCK! BAZAAR, FREE CONCERT & AUCTION
Date: April 28, 2012 Time: 10 a.m. – 5 p.m.
Venue: Central Market & DoPPel Kafe Central Market Annexe
All-day environmental & arts bazaar complete with educational activities, seminars and featuring local NGO’s held at Central Market – the centre of the Arts. Concert features some of KL’s biggest names in the independent music scene. And join in the fun as we auction anything and everything! Bring something to contribute to the auction pool! ALL proceeds go to Environmental Education Alliance of South East Asia (EEASEA) and Bornean Sun Bear Conservation Centre.
SUN BEAR ROCK! CONCERT
Date: April 28, 2012 Time: 9 p.m. – late Venue: Central Market & DoPPel Kafe Central Market Annexe
For one night only, this grand finale concert will feature some of the top names in the independent music scene. From rock bands to DJs, expect to rock the night away with your friends! Be sure to book early! ALL proceeds go to Environmental Education Alliance of South East Asia (EEASEA) and Bornean Sun Bear Conservation Centre.
We’re also offering our popular ‘CARE FOR A SUN BEAR SCHEME’… PRICE INCLUDES ALL ACCESS PASS TO THE FESTIVAL.
Simply sign up by completing a form with your details and a donation of RM150 at any of the events, for your ‘Care for a Sun Bear’ pack. You’ll receive a pack of limited edition postcards of a Sun Bear family and a short story about at BSBCC. This is a great gift for any occasion – show you care, by helping make a real difference to Sun Bears’ lives!
PLIGHT OF THE SUN BEAR
The BSBCC is a joint project with the Sabah Wildlife Department (SWD), which is responsible for the bears, the Sabah Forestry Department (SFD), which is responsible for managing forest reserves, LEAP, and spearheaded by Malayan Sun Bear researcher and conservationist Wong Siew Te. An MOU has been signed and SWD and SFD have donated all of the land needed for the BSBCC. SWD has also donated buildings and veterinary expertise. In addition, the Sabah State Government supports this project and has agreed to match all funds raised for construction of the project dollar for dollar. This partnership with the state government is critical to ensure the long-term success of the project.
Rockin’ for the Environment presents an important opportunity to promote and increase awareness of the BORNEAN SUN BEAR CONSERVATION CENTRE – which will in turn help raise vital funds for the animals.
Contact:
Environmental Education Alliance of South East Asia (EEASEA):
Bornean Sun Bears Conservation Centre (BSBCC):
Go International Group Sdn Bhd (Go Intl PR & Event management)
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